The best things come in pairs - vodka and soda, peanut butter and chocolate, getting ALTR'd followed by getting brunch (for real). The same can be said for running and cross training. They key to crushing your next big race? Varying up your exercises.
Enter ALTR. ALTR and running? A match made in the fitness heavens.
We dig our 'hood, and rep it proudly. It's old, full of history and our favorite people (our ALTR Army) frequent it often to visit us. Oh, and Prince once owned the space we get ALTR'd in everyday (yeah, we like that a lot).
We love our ALTR Army. Why? Because in addition to crushing your workout goals, you're also crushing your personal goals.
And for so many of you, that means your own business.
We're beyond stoked to kick off a blog series focused solely on our badass entrepreneurs and the businesses they cultivate on the side. First up? Our most famous ALTR Army Entrepreneur, Mike Schwandt.
It's February in Minneapolis - trust us, it's A-OK if you need a bit of a break.
Here's the thing - it's possible your PTO schedule or bank account don't necessarily warrant a weekend in sunny Arizona or a week on the beach in Mexico.
The good news? It might be cold, but Minneapolis is one hell of a place for a good 'ole staycation.
It's kind of mind blowing, really - science tells us our bodies need sleep (one of the best things on the planet!). But most of us don't get enough of it.
Hold up. Yep, this is crazy.
Here's the thing - sleep is good for you. Especially for those of you who are consistently crushing HIIT workouts, sleep is the secret ingredient to taking your fitness and your health to the next level.
These kids don't really require an introduction (trust us, you've probably seen them on Instagram). They're our favorite trendsetters, fitness gurus, style mavens and hot spot informants.
There's nothing like getting your sweat in in our ALTR studio (preach). But we all need a vaca now and again (especially when the thermometer is in the negative digits).
When you HIIT the road, don't forget to get ALTR'd wherever you go (the more you sweat, the more margaritas you can have, right?)
There are a few things that set ALTR apart from the other gyms - our ALTR Army (pat yourselves on the back), our badass North Loop neighborhood, our commitment to caffeine and kombucha, the mood-inducing light show, our ass kicking workout and our raw, gritty vibe (just to name a few).
But the big one that really takes the cake? The music. Hands down.
It's time to get real, ALTR Army - we need to talk rest days. Don't underestimate the importance of rest days. We know you love shredding it at our ALTR studio, pushing your personal limits and crushing your goals (plus, sweating with the whole ALTR Army crew isn't bad either). We feel you. We get it.
But to get the full benefit of your ALTR sessions, you need time to rest and recover. You put in the sweat and hard work, and you deserve to let the magic of HIIT do its work.
At ALTR, we're all about balance - Russian twists followed by tacos and tequila, burpees followed by brunch etc. The same goes for self care. When you're working it and pushing your hardest, especially during ALTR SHRED, self care couldn't be more important.
One way to practice self care? Cupping. Cupping therapy is an ancient form of alternative medicine using cups to create suction over areas of pain and tension on your body. The best part? We've got a cupping expert on hand (shoutout to Dr. Matt).
At ALTR, we like to be surrounded by what inspires us - our ALTR Army, DJ Miskey and DJ Bonics, killer attitudes and badass brands. One of our favorites? Beekman 1802 Mercantile.
ALTR Army, you never cease to amaze us. This week we’re introducing you to another OG of ours, Adam Libertini (he already wins best last name).
It's our favorite time of year - we've indulged over the holidays (it’s all about balance, right?), had a few days of rest and relaxation and are feeling refreshed and ready for a brand new year. 2018 is knocking on our door, and we're more than ready.
The best way to stay on task and live with clarity and purpose in the new year? Goal setting. There's nothing better than starting a new year with a fresh set of goals to keep you motivated and on track.
We've gotta be honest - we really dig our photography (like, a lot). And we've got one guy to thank for that - our photographer, Gabe Stejskal.
Here's the thing about Gabe - we've truly never met anyone more kind, open-hearted and truly badass. He's a lover of life, has the biggest and brightest smile and can crush an ALTR workout like no other.
Don't get us wrong, we love the lights, the eggnog and the tree. But the best part of the holidays? Surprising loved ones with little tiny packages tied up with string.
After getting ALTR'd with us in the North Loop, swing right around the corner to some of our favorite shops to get something for every badass on your list. A big thanks to D.NOLO and Martin Patrick 3 for hosting us and helping us round out the best holiday gift guide for 2017. Click here for the full gift guide.
Tis the season for holiday gatherings (and we’re big fans of those). Sipping cocktails and noshing with friends and family - what could be better?
With all the holiday parties on your calendar this season, it’s important to not forget about the host or hostess. While a bottle of wine is always an appreciated gesture, the North Loop is full of quaint shops bursting at the seams with unique gifts that’ll make you want to kick that bottle of wine to the curb.
There’s a lot of things we love about ALTR, but what really makes the ALTR experience incredible are our clients.
We’re kicking things off with one of our ALTR OGs, Brandee McGrain.
The best part about our ALTR Army? It’s comprised of some truly badass, unique individuals. This week, we’re introducing you to Bryan, the man behind our killer kombucha.
We’ve all been there - feeling like we’ve got the world by the medicine balls. It’s a great feeling! But it doesn’t take much for that feeling of killing it to come to a screeching halt. One thing that doesn’t have to be sacrificed when you’re on your journey is your HIIT workout.