At ALTR, we like to be surrounded by what inspires us - our ALTR Army, DJ Miskey and DJ Bonics, killer attitudes and badass brands. One of our favorites? Beekman 1802 Mercantile.
You've likely seen Beekman products all over studio (and yes, it's acceptable if you're as obsessed over them as we are).
Why Beekman? They give a sh*t about their products and the people who use them (just like we do). Plus, the owners are two NYC gents who up and left the city to buy a farm. Totally badass.
Here's the tale - Josh Kilmer-Purcell (advertising executive and NY Times Bestselling author of I Am Not Myself These Days & The Bucolic Plague) and his partner Brent Ridge (physician and former Vice President of Healthy Living for Martha Stewart Omnimedia) purchased the historic Beekman 1802 Farm in 2007.
Around that same time, both men lost their jobs (within one month of each-other) during the 2008 recession. After that, the farm became their lifeline. Faced with possible foreclosure, the pair made a decision – if they were going to save their farm, they would have to make it profitable.
At the time, they had no idea that it would launch one of the fastest growing lifestyle brands in the country.
With some help from a neighboring farmer, the two began producing soaps and cheese. As other neighbors taught them how to farm, they shared their city-honed skills – starting a website and Mercantile. The men began working with several other local farmers and artisans to market their goods, and the entire village came together to host seasonal festivals, which are now attended by thousands of visitors from around the globe.
And soon the press caught on. A television network launched a reality show about their effort – The Fabulous Beekman Boys (now airing on Cooking Channel) – which spread the Beekman message of hard work, living seasonally, and neighborly sharing around the globe.You may have also seen these two on CBS's The Amazing Race back in 2012, when the duo competed and won the grand prize.
Two gents making a difference and following their dream? We dig that. And we love sharing their products with you at the studio. From hand lotion to shower gel, shampoo, conditioner and hand wash, we're obsessed with their products. And we hope you dig their story just as much as we do.
The good news? You can purchase all of their products from their website here.